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Post by anamika371 on Jan 13, 2024 22:30:22 GMT -6
Amazon’s approach to ecommerce user experience. is an effective ecommerce strategy. Download our free guide to Google Shopping and start spreading your brand today! Lesson # : Recommendation engines drive sales One of Amazon’s big ecommerce UX wins is its recommendation engine. Amazon artfully uses the recommendation engine to make Email Marketing List it easy for users to discover relevant products, significantly enhancing the user experience and increasing its revenue in the process. An example that demonstrates just how powerful Amazon’s recommendation engine is was a recent attempt to purchase a Dell Chromebook on the. Ecommerce site. Upon adding the ” Chromebook to my cart, the following pop up came up on my Amazon sidebar: Amazon's recommendation pop-up What better way to end a laptop purchase than by purchasing a laptop case to keep it safe, right? Scrolling down the actual product page shows this: ecommerce user experience bottom bar of recommendations I didn’t eventually purchase the.
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